TCI and the Onondaga County Health Department launched a campaign in April and May (around Mother’s Day) to encourage and help normalize breastfeeding. This included social media ads, other digital ads, Centro bus shelter ads, and engaging with the local news media.

Most recently, TCI and OCHD gathered testimonials from local celebrities and influencers, and launched a second campaign to encourage and help normalize breastfeeding in August for World Breastfeeding Week (August 1-7) and National Breastfeeding Awareness Month. This included social media ads, other digital ads, and engaging with the local news media. Testimonials can be seen on OCHD’s Facebook page.